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One of the original forms of print marketing, direct mail, utilizes the United States Postal Service (USPS) to deliver your postcard, brochure, flyer, etc., into your customers’ hands. The main difference between direct mail and EDDM is traditional direct mail can be delivered to specific, targeted recipients, whereas EDDM targets every household within an area and is less expensive.
EDDM is a special service provided by USPS that makes reaching potential clients much easier by providing huge discounts on bulk mailings of 500 to 5,000. Your handheld item will be delivered to every door without a specific mailing address. What’s not to love?
Now that you’ve got the delivery covered, why not explore postcards to mail out?
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