Thought direct mail was an endangered form of marketing? Think again! Direct mail is thriving as a way for business owners to gain marketing momentum. If you are thinking about adding direct mail to your marketing budget, keep reading to discover some ways it can boost clientele. B2BDirect mail delivers messages to audiences with special…
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You might think business cards have lost their marketing advantage. But no, they are in high demand, especially with small businesses. A business card is an invitation to your front door and represents your company. So, don’t skimp on quality. First impressions are the make or break in obtaining new customers. Follow these simple tips…
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With inflation affecting everything from paper to postage, marketing your business can be pricey. Don’t let this daunting fact dent your brand’s identity. Read on for some tips for marketing on a budget. EngageConnect with your target audience by guiding them with deals, giveaways, and unique opportunities. Prioritize engaging with your customers to stay relevant…
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Direct mail has one focus: to be opened. An assortment of tools and tactics can help your direct mail be opened in the hands of potential customers. Once they are drawn to the mail for whatever reason, whether copy, images, ink, paper weight, etc., they are more likely to open it. When judging mail by…
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Don’t be fooled by the technology surrounding us – marketing still matters. Businesses of all sizes can use tried-and-true tactics to attract new customers, lock in brand awareness, create notoriety, and much more. Read on to discover some creative ways to increase your company’s visibility. Be A SponsorCall your city council or community center to…
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When e-mail was invented, many predictions surfaced suggesting old-fashioned snail mail would become extinct. In fact, the opposite has taken place: as our e-mail inboxes fill with spam and junk mail, physical letters can be quite appreciated. No matter the size of your business, it’s always crucial to represent your brand professionally. Custom envelopes can…
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