Despite being one of the oldest forms of advertising, print marketing remains a powerful tool in today’s digital age. For businesses investing in brochures, flyers, posters, or direct mail campaigns, measuring the return on investment (ROI) is crucial. Here’s a step-by-step guide to help you determine the effectiveness of your print marketing efforts. Define Clear…
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Glance around and notice how many promotional products are within eyesight. Chances are, there are probably a few. Quite common in today’s society, promotional products offer a way for businesses to gain valuable impressions at a small cost. Thanks to Jasper Meeks, promotional products first came to the United States in the late 1800s. A…
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Handwritten thank-you notes are great ways to show gratitude and stand out among the text message and e-mail crowd. Handwritten notes don’t have to be complex either; the simpler and more sincere, the better. Personal or business connections can be improved with a quick note, which shows how important the relationship is. You show good…
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Thought direct mail was an endangered form of marketing? Think again! Direct mail is thriving as a way for business owners to gain marketing momentum. If you are thinking about adding direct mail to your marketing budget, keep reading to discover some ways it can boost clientele. B2BDirect mail delivers messages to audiences with special…
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With inflation affecting everything from paper to postage, marketing your business can be pricey. Don’t let this daunting fact dent your brand’s identity. Read on for some tips for marketing on a budget. EngageConnect with your target audience by guiding them with deals, giveaways, and unique opportunities. Prioritize engaging with your customers to stay relevant…
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Direct mail has one focus: to be opened. An assortment of tools and tactics can help your direct mail be opened in the hands of potential customers. Once they are drawn to the mail for whatever reason, whether copy, images, ink, paper weight, etc., they are more likely to open it. When judging mail by…
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