When it comes to business marketing, first impressions matter. Whether it’s a business card, a brochure, or a poster, the design of your print materials plays a crucial role in how your brand is perceived. A good design can captivate, inform, and persuade. So, how do you create a visually appealing print design? We explore…
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There is virtue in finding balance; the same can be said with a good marketing strategy. Promoting your business is most successful when using a combination of digital and print mediums because you’ll reach a larger audience to view your product or service. While both advertising channels are important, this article focuses on using print…
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Yard marketing is no new feat, but there is a reason it has thrived through the years since its invention in Ancient Rome. Throughout history, yard signs were first used in the United States in the 1820s when President John Quincy Adams used them for political campaigning. Whether for political reasons or business advertising, yard…
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Digital marketing has dominated the marketing field for more than a decade as potential customers shift their focus from physical media to an online presence. With this shift, television, radio, newspaper, and other previously-relied-on traditional advertising methods have needed to pivot in different directions. Business-to-Consumer (B2C) service companies anticipate the biggest move to traditional advertising…
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Many question whether physical printing will remain relevant with the ever-growing popularity of digital media and the Internet. Yes, the future will involve printing, but read on to discover why. The forecast for the printing industry is positive, with the profit (percentage of sales) remaining steady or increasing annually since the Great Recession ended in…
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As we age, technology progresses. With that progression comes the inevitable retirement of countless devices we have come to use throughout our daily lives. Some obsolete examples have been phased out, including rotary phones, floppy disks, CDs, pagers, cassette tapes, typewriters, etc. While some have been repurposed or had a comeback (vinyl records, we’re looking…
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